
2026 product catalogues are here
The new-season catalogues for all five lines — CHOCO TEDDY, Emmmkun, Miffy, Cat & You and Other Collections — are ready, with updated series lineups and full carton specifications for wholesale buyers.
Since 2006, Choco Teddy has created designer blind-box toys, collectible figures and licensed gift collections — supplied to importers, wholesalers and gift channels around the world.
Original IPs and officially licensed collections, developed in-house from concept sketch to retail-ready blind box.

Officially licensed Miffy collections — blue-and-white porcelain, Tang-style trays and seasonal editions, made under licence.
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The dessert-whipped daydreamer — playful storage bags, mini glow figures and little everyday companions.
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Our founding bear and friends — lucky cats, square cats and dream-series blind boxes loved by collectors since 2006.
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The Cat & You collaboration — fortune cats, stretching cats and cosy cat lamps for desks, shelves and gifts.

More original series — stacking penguins, dream apples, lucky dragons and seasonal specials.
Choco Teddy produces Miffy collections under official licence — from blue-and-white porcelain to Tang-style trays, winter editions, keycap keychains and perfume blind boxes. Licence documentation is available on request.
✓Choco Teddy is the officially licensed MIFFY distributor across Asia — every MIFFY collection is designed and produced under licence.
Explore the Miffy line →Short product films from the studio — tap any tile to open the series.
“Be happy. Be 272° smile”
Choco Teddy began in 2006 under Choco Teddy Brand Management Co., Ltd. with a simple idea: a smile turned up a little further than expected. The brand's signature 272° smile stands for sharing happiness — 众享快乐 — in every product we make.
From our first hand-painted art bears to today's blind-box collections and licensed collaborations, we design, develop and supply designer toys and gifts for distributors, gift shops and toy stores worldwide.

Limited runs made for the festive season — Christmas, Lunar New Year and winter specials, refreshed as each celebration comes around.
Tell us which series you are interested in — we reply with wholesale pricing, carton details and next steps.
Search by product name, series or code.
From our first hand-painted art bears to today's blind-box collections and licensed collaborations, we design, develop and supply designer toys and gifts for distributors, gift shops and toy stores worldwide.

“Be happy. Be 272° smile”
Choco Teddy began in 2006 under Choco Teddy Brand Management Co., Ltd. with a simple idea: a smile turned up a little further than expected. The brand's signature 272° smile stands for sharing happiness in every product we make.
What started as a single bear character grew into retail stores, mall exhibitions across China and five product lines sold through gift channels at home and overseas — always designed by our own studio in Guangzhou.
Together with CHOCO TEDDY — face everything with an optimistic attitude, and a smile.
A normal smile, turned a little further. The extra degrees are the extra effort we put into every design, package and shipment.
众享快乐 — happiness grows when it is shared. Our products are made to be gifted, collected together and passed on.
Every original character starts as a sketch in our Guangzhou studio — no copied moulds, no off-the-shelf designs.
Choco Teddy Brand Management Co., Ltd. creates Choco Teddy and its signature 272° smile in Guangzhou.
By 2018 the brand was running its own retail stores — including the Fashion Tianhe flagship in Guangzhou — and had staged more than 50 mall art exhibitions across China.
More than 3,000 creators joined the project, hand-painting over 1,000 one-of-a-kind Choco Teddy art bears.
CHOCO TEDDY, Emmmkun, licensed Miffy, Cat & You and Other collections now supply distributors and retailers overseas.
Retail-ready blind boxes with full case specifications. Every series ships in display boxes designed for gift shops and toy stores.

The latest series to join the catalogue — fresh designs, ready for wholesale orders.
Explore series →
Officially licensed Miffy collections — blue-and-white porcelain, Tang-style trays and seasonal editions, made under licence.
Explore series →
The dessert-whipped daydreamer — playful storage bags, mini glow figures and little everyday companions.
Explore series →
Our founding bear and friends — lucky cats, square cats and dream-series blind boxes loved by collectors since 2006.
Explore series →Choco Teddy produces Miffy collections under official licence — from blue-and-white porcelain to Tang-style trays, winter editions, keycap keychains and perfume blind boxes. Licence documentation is available on request.

TAP TO ENLARGETap any photo to open the full-screen gallery.
The product name is added to your inquiry automatically.
From a licensed collaboration to a fully custom collection, our team supports private-label and co-branded projects end to end.
Send your concept, target market and quantity — we reply with feasibility and a quotation.
Reference photos, a sketch or even a competitor product are enough to start the conversation.
Our studio develops artwork and prototypes; samples are confirmed with you before tooling.
Colour, paint and packaging samples are approved by you in writing before any mould is cut.
Production runs at our partner factory, with in-process checks by our team and a final inspection before packing.
You receive production photos and the final inspection result before the balance payment.
Retail display packing, carton marking and export documentation handled for you.
Display boxes, inner boxes and carton marks follow the specification agreed at sampling.
Co-branded collections built on our original IPs or on licensed characters we already produce, such as Miffy.
Existing Choco Teddy series with your branding, packaging language and market-specific labelling.
Your character or concept, developed by our studio from sketch to retail-ready blind box.
Our plush categories are produced mainly to order. Plush toys, cushions and home plush, bags and functional accessories — all available as OEM & ODM custom projects, shaped around your market.
Character plush and stuffed toys in your design — from our original characters to your own IP, with embroidery, print and accessory options.
Plush cushions, pillows and soft home accessories that bring a character into everyday living spaces.
Plush bags, pouches and small functional accessories — cute on the shelf, useful every day.
Character and design, size, fabric and quantity are all open to discussion. Send us your concept or a reference, and we will reply with feasibility, sampling steps and a quotation.
How production works: custom plush orders are moulded and produced by our partner factories. Choco Teddy leads the design, sampling and quality control, and checks the finished goods before packing.
Production is carried out by our partner factories; Choco Teddy runs the quality control. Consistent quality is what lets a cute product survive a container ship and a year on the shelf — and our checks cover the full journey, from incoming materials to final packing.
We check incoming PVC, ABS and silicone materials against the approved sample at the partner factory, before production starts.
Batches that do not match the approved sample for colour or hardness do not enter production.
Our QC team samples paint, print alignment and assembly at the partner factory during production, so defects are caught early — not at your warehouse.
Face paint and logo printing get extra sampling — on a character product, the face is the product.
Small parts, paint and finishes are reviewed with export-market toy safety expectations in mind.
Tell us your market's requirements at inquiry stage and we confirm the applicable testing before production.
Finished goods pass a final check, then are packed to the published carton specification for safe export.
Display box, inner box and outer carton counts are verified against the series specification sheet your order was quoted on.
Retail display boxes are packed to the published per-carton specification of each series, with carton marks matched to your order documents.
Packing lists and carton details are prepared with the shipment, so your warehouse knows what arrives before it arrives.
Miffy collections are produced under licence; licence documentation is available on request for your channel review.
New series and behind-the-scenes stories — follow along on Instagram.

The new-season catalogues for all five lines — CHOCO TEDDY, Emmmkun, Miffy, Cat & You and Other Collections — are ready, with updated series lineups and full carton specifications for wholesale buyers.

The licensed Miffy range keeps growing — blue-and-white porcelain, Tang-style trays, a winter limited edition, keycap keychains and a perfume blind box are all in the current lineup.

Over 3,000 creators have taken part in the Thousand Bears project, hand-painting more than 1,000 one-of-a-kind Choco Teddy bears — the art roots behind today's blind-box collections.
The latest series to join the catalogue \u2014 fresh designs, ready for wholesale orders.
We turn your character into products sold worldwide.
Have an original character or IP of your own? We bring the full chain — product development, sampling, manufacturing and global wholesale distribution. Designers and independent IPs worldwide are welcome to get in touch and turn ideas into real products with Choco Teddy.
Contact Us
Tell us which series you are interested in — we reply with wholesale pricing, carton details and next steps.
Find us in Guangzhou — tap the address or the map to open it in Google Maps. Open in Google Maps →