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Designer Toys · Blind Boxes · Licensed Gifts

Cute sells.
We design it.

Be happy. Be 272° smile

Since 2006, Choco Teddy has created designer blind-box toys, collectible figures and licensed gift collections — supplied to importers, wholesalers and gift channels around the world.

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Brand founded
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Product lines
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Signature smile
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Hand-painted art bears
Official Licensed Miffy Supplier Licensed Collection

Licensed Miffy Collection

Choco Teddy produces Miffy collections under official licence — from blue-and-white porcelain to Tang-style trays, winter editions, keycap keychains and perfume blind boxes. Licence documentation is available on request.

✓Choco Teddy is the officially licensed MIFFY distributor across Asia — every MIFFY collection is designed and produced under licence.

Explore the Miffy line →
Product Videos

In motion

Short product films from the studio — tap any tile to open the series.

Choco Teddy flagship retail store — shelves of Choco Teddy bears and gifts under the brand's 272° smile sign
2006
Since
About Us

A 272° smile, shared with the world

“Be happy. Be 272° smile”

Choco Teddy began in 2006 under Choco Teddy Brand Management Co., Ltd. with a simple idea: a smile turned up a little further than expected. The brand's signature 272° smile stands for sharing happiness — 众享快乐 — in every product we make.

From our first hand-painted art bears to today's blind-box collections and licensed collaborations, we design, develop and supply designer toys and gifts for distributors, gift shops and toy stores worldwide.

In-house designOriginal IPs created by our own studio
Licensed collectionsMiffy lines produced under official licence
Retail-readyDisplay boxes & full case specifications
Export experienceSupplying overseas distributors & retailers
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Other Collections

An open platform for designer brands

Explore the series →
Other Collections - Unicorn Aroma diffuser series
Seasonal

Festive Limited Editions

Limited runs made for the festive season — Christmas, Lunar New Year and winter specials, refreshed as each celebration comes around.

Contact

Start a wholesale inquiry

Tell us which series you are interested in — we reply with wholesale pricing, carton details and next steps.

WhatsApp+86 13360558433
FacebookChoco Teddy
CompanyChoco Teddy Brand Management Co., Ltd.
Response timeWe reply to every inquiry personally

Preview version: submissions are confirmed on screen. The live site delivers every inquiry straight to our company inbox.

A 272° smile, shared with the world

From our first hand-painted art bears to today's blind-box collections and licensed collaborations, we design, develop and supply designer toys and gifts for distributors, gift shops and toy stores worldwide.

Choco Teddy flagship retail store
Choco Teddy Thousand Bears art exhibition
2006
Since
About Us

The brand story

“Be happy. Be 272° smile”

Choco Teddy began in 2006 under Choco Teddy Brand Management Co., Ltd. with a simple idea: a smile turned up a little further than expected. The brand's signature 272° smile stands for sharing happiness in every product we make.

What started as a single bear character grew into retail stores, mall exhibitions across China and five product lines sold through gift channels at home and overseas — always designed by our own studio in Guangzhou.

Choco Teddy bear
Meet the bearA little magic master from the Chocolate Planet. His chocolate-coloured skin brings to mind the happiness that chocolate brings — playful and warm-hearted, he is always passing on positive energy.

Together with CHOCO TEDDY — face everything with an optimistic attitude, and a smile.

Our Philosophy

Why 272 degrees?

272°

More than a full smile

A normal smile, turned a little further. The extra degrees are the extra effort we put into every design, package and shipment.

Share

Happiness is shared

众享快乐 — happiness grows when it is shared. Our products are made to be gifted, collected together and passed on.

Craft

Designed in-house

Every original character starts as a sketch in our Guangzhou studio — no copied moulds, no off-the-shelf designs.

Milestones

2006 to today

2006

Choco Teddy is founded

Choco Teddy Brand Management Co., Ltd. creates Choco Teddy and its signature 272° smile in Guangzhou.

2018

Stores & 50+ mall exhibitions

By 2018 the brand was running its own retail stores — including the Fashion Tianhe flagship in Guangzhou — and had staged more than 50 mall art exhibitions across China.

Art

Thousand Bears Art Project

More than 3,000 creators joined the project, hand-painting over 1,000 one-of-a-kind Choco Teddy art bears.

Today

Five lines, sold worldwide

CHOCO TEDDY, Emmmkun, licensed Miffy, Cat & You and Other collections now supply distributors and retailers overseas.

Featured series

Retail-ready blind boxes with full case specifications. Every series ships in display boxes designed for gift shops and toy stores.

Official Licensed Miffy Supplier

Licensed Miffy Collection

Choco Teddy produces Miffy collections under official licence — from blue-and-white porcelain to Tang-style trays, winter editions, keycap keychains and perfume blind boxes. Licence documentation is available on request.

Wholesale Catalogue

All 79 series

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✦Wholesale pricing on request — tell us the series and quantity you need, and we will quote with carton details.

CHOCO TEDDY

Product line
Series

Series in this line

✦Wholesale pricing on request — tell us the series and quantity you need, and we will quote with carton details.
Product galleryTAP TO ENLARGE

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CHOCO TEDDY

Series

Specifications

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Keep Exploring

More from this line

Your idea, made the Choco Teddy way

From a licensed collaboration to a fully custom collection, our team supports private-label and co-branded projects end to end.

OEM & ODM

How a project runs

01

Share your brief

Send your concept, target market and quantity — we reply with feasibility and a quotation.

Reference photos, a sketch or even a competitor product are enough to start the conversation.

02

Design & sampling

Our studio develops artwork and prototypes; samples are confirmed with you before tooling.

Colour, paint and packaging samples are approved by you in writing before any mould is cut.

03

Production & QC

Production runs at our partner factory, with in-process checks by our team and a final inspection before packing.

You receive production photos and the final inspection result before the balance payment.

04

Packing & delivery

Retail display packing, carton marking and export documentation handled for you.

Display boxes, inner boxes and carton marks follow the specification agreed at sampling.

Work With Us

Three ways to cooperate

Licensed collaboration

Co-branded collections built on our original IPs or on licensed characters we already produce, such as Miffy.

Private label (OEM)

Existing Choco Teddy series with your branding, packaging language and market-specific labelling.

Fully custom (ODM)

Your character or concept, developed by our studio from sketch to retail-ready blind box.

Made to Order

Plush & Lifestyle, made to order

Our plush categories are produced mainly to order. Plush toys, cushions and home plush, bags and functional accessories — all available as OEM & ODM custom projects, shaped around your market.

Custom Category

What we make to order

Plush toys

Character plush and stuffed toys in your design — from our original characters to your own IP, with embroidery, print and accessory options.

Cushions & home plush

Plush cushions, pillows and soft home accessories that bring a character into everyday living spaces.

Bags & functional accessories

Plush bags, pouches and small functional accessories — cute on the shelf, useful every day.

OEM & ODM

OEM & ODM, built around your brief

Character and design, size, fabric and quantity are all open to discussion. Send us your concept or a reference, and we will reply with feasibility, sampling steps and a quotation.

How production works: custom plush orders are moulded and produced by our partner factories. Choco Teddy leads the design, sampling and quality control, and checks the finished goods before packing.

Checked at every step

Production is carried out by our partner factories; Choco Teddy runs the quality control. Consistent quality is what lets a cute product survive a container ship and a year on the shelf — and our checks cover the full journey, from incoming materials to final packing.

Material inspection

We check incoming PVC, ABS and silicone materials against the approved sample at the partner factory, before production starts.

Batches that do not match the approved sample for colour or hardness do not enter production.

In-process checks

Our QC team samples paint, print alignment and assembly at the partner factory during production, so defects are caught early — not at your warehouse.

Face paint and logo printing get extra sampling — on a character product, the face is the product.

Safety-first mindset

Small parts, paint and finishes are reviewed with export-market toy safety expectations in mind.

Tell us your market's requirements at inquiry stage and we confirm the applicable testing before production.

Final inspection & packing

Finished goods pass a final check, then are packed to the published carton specification for safe export.

Display box, inner box and outer carton counts are verified against the series specification sheet your order was quoted on.

Packing standards

Retail display boxes are packed to the published per-carton specification of each series, with carton marks matched to your order documents.

Export documentation

Packing lists and carton details are prepared with the shipment, so your warehouse knows what arrives before it arrives.

Licence paperwork

Miffy collections are produced under licence; licence documentation is available on request for your channel review.

Fresh from the studio

New series and behind-the-scenes stories — follow along on Instagram.

2026 Choco Teddy product catalogues
Catalogue

2026 product catalogues are here

The new-season catalogues for all five lines — CHOCO TEDDY, Emmmkun, Miffy, Cat & You and Other Collections — are ready, with updated series lineups and full carton specifications for wholesale buyers.

Miffy licensed series new arrivals
New Series

Licensed collection updates

The licensed Miffy range keeps growing — blue-and-white porcelain, Tang-style trays, a winter limited edition, keycap keychains and a perfume blind box are all in the current lineup.

Thousand Bears Art Project
Art Project

Thousand Bears Art Project

Over 3,000 creators have taken part in the Thousand Bears project, hand-painting more than 1,000 one-of-a-kind Choco Teddy bears — the art roots behind today's blind-box collections.

New arrivals

The latest series to join the catalogue \u2014 fresh designs, ready for wholesale orders.

✦Wholesale pricing on request \u2014 tell us the series and quantity you need, and we will quote with carton details.
DESIGNER COLLABORATION

Designer Collaboration

We turn your character into products sold worldwide.

Have an original character or IP of your own? We bring the full chain — product development, sampling, manufacturing and global wholesale distribution. Designers and independent IPs worldwide are welcome to get in touch and turn ideas into real products with Choco Teddy.

Contact Us

Start a wholesale inquiry

Tell us which series you are interested in — we reply with wholesale pricing, carton details and next steps.

WhatsApp+86 13360558433
FacebookChoco Teddy
CompanyChoco Teddy Brand Management Co., Ltd.
Response timeWe reply to every inquiry personally

Preview version: submissions are confirmed on screen. The live site delivers every inquiry straight to our company inbox.